Month: December 2012

Know in and out, what is Guerrilla Marketing?

gurellaThere are different types of marketing and advertising strategies available in the market today. Some of them make use of conventional means that are low cost. The means that are used in this type of advertising are flash mobs, sticker bombing graffiti etc. One such advertising technique is Guerrilla marketing. This strategy is commonly utilized often in large network or localized fashion of individual cells. These are used to promote or convey an idea or a product. The guerilla marketing term was traced from guerrilla welfare that makes use of typical tactics so that the goal can be achieved. It is very well known that today’s market has become unforgiving as well as competitive. We have done case studies of it in the past. Therefore, it is very important to gather knowledge and make us of this type of advertising strategies. Know about what is Guerrilla marketing?

About Guerrilla Marketing

•    This technique of building advertising strategies is commonly geared for a small entrepreneur and business.

•    This is based on the psychology of human being rather than guesswork, judgment, and experience.

•    The basic statistics to measure the business should be profits instead of sales. The marketer of the business must concentrate on the number of new relationships made on monthly basis.

•    The marketer’s concentration should be on limited products and services. This will help the marketer to create an excellence standard in the market.

•    The acute focus should be on the existing customers and get referrals from them.

Getting into More Details on Guerrilla Marketing

Whenever the Guerrilla marketers carry out campaigns they make use of combined marketing methods as Carol Tice shows. The concentration should be to cooperate with all other businesses instead of thinking about the competition. The marketers make use of current technologies like a tool so that the business can be built. The messages are made focusing on small or individual groups. The marketers make use of effective frequency in place of creation of new messages.

Reaching Potential Customers Easily

Every product has its own utility. Some are for our daily purpose use and some for long term use. While buying a product, we assess whether it is a quality product so that the value for money is rightly justified. Most of the products that we purchase from a market are being seen by us through advertisements in television and banners. But the main concern of this is that how much they are effective to us. Promotional products are nowadays a good technique of advertisement where product is promoted in practical using samples or by promotion through some articles. Nowadays most of the products offer free purchase on buying another product. In such a way, the article gets promoted. Free samples for demo usage also allow people to know the new coming brands so that they can come in attraction to the products.

Advertisement benefits
A product manufactured is of no value unless it is advertised properly. Advertising products with promotional products makes the complete life cycle of the product. The advertisement of brands has certain benefits both to customers and the company.
• It attracts the customers with the new products in market
• If the promotion is content enough, products are easy to give rise to the market growth of the company.
• Using advertisement of brands gives a clear view of the industry’s well being with its customer and the offers that they give to the clients.
• Using offers and exciting prizes on the purchase of the product keeps the customer busy in updating the product, hence making a picture of utility and hence profit to the company.
• Promotional marketing of brands completes the ultimate aim of the manufacturing of the product. So it is quiet important to market the product so that it can reach the customer.