* Search Engine Marketing - Blogs give you an increased presence on major search engines like Google and Yahoo
* Direct Communications - Blogs provide a way for you to speak directly and honestly with your customer
* Brand Building - Blogs serve as another channel to put your brand in front of the customer
* Competitive Differentiation - Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition
* Relational Marketing - Blogs allow you to build personal, long-lasting relationships with your customer that foster trust
* Exploit the Niches - Blogs help you fill your particular industry niche
* Media & Public Relations - Blogs are excellent PR tools. The media calls you, not your competition
* Reputation Management - Blogs enable you to manage your online reputation
* Position You as Expert - Blogs enable you to articulate your viewpoints, knowledge, and expertise on matters pertaining to your industry.
* Intranet & Project Managment - Blogs make great, easy-to-use applications for internal communications within an organization. This may be one of the least well-known and underutilized areas of blogs.