Blogging over?

Is the day of the professional blogger finally coming to pass? Scoble made his living blogging and Om Malik is beginning to, and Frank Barnako has just listed five others he feels should follow suit. (Frank is blogging full-time now as well.)

So, is the day of the pro blogger finally coming into being? Other than for blog celebs and notable personalities who have carved a niche for themselves, along with a few forward-thinking media or tech companies, I doubt it.

You recall…some of you at least…I started something called the Professional Bloggers Association a year or so ago. It was an idea that I thought had legs at the time, but as it has turned out, most people who blog for a company don’t do it full-time and there seems to be not much call for outsourced professional bloggers either. It’s true quite a number of people blog for various and sundry blog networks like B5 and WIN, but most of those don’t earn enough to make a living doing it.

Other than Simply Hired and Indeed, which seem to return many of the same results, job boards don’t list many openings for bloggers. Consider the fact, too, that Recruiting.com’s Blogger Jobs blog couldn’t find enough content to make the site viable and essentially shut it down at the end of last year.

Christine Halverson at Stonyfield Farms and Peter Rojas at Engadget may be in a class by themselves. But you are welcome to prove me wrong if you’d like.