How Does Apple Dominate The Market?

Top 10 Misleading Marketing Tactics

How to Make Your Website More Readable

Creating a website could be challenging; not only do you need to have a site that is suitable for your target market but you must also ensure that your site will have all the qualities of a readable website. But what is a readable site anyway? has a great aritcle along with there tips should help…Simply put, visitors are more likely to check out a site that they can read AND understand. Reading a site is easy but understanding and moving a site could be tricky. If your site is not readable and customers find it hard to move about then you may end up losing visitors even before they check out your products.
Formatting is important
Choose a font size and style that your customers could easily read and understand. If you are going to present long articles like reviews, product information and blog entries then make sure that these are presented in an easy to read and efficiently formatted manner. There must be different paragraphs to allow your visitors to rest their eyes as they check out your content. Bullet points must also be used to provide specific or step by step information. You must also make use of creative formatting styles like using videos, pictures and creative titles.
Navigation should be a breeze
Definitely moving from one page to another should be easy; there must be very little time to do so. Remember that any lag will cause customers to check out other sites instead. Lagging screens are mostly due to your content. Usually ads, videos, scrolling or moving images and different styles will affect how your page is loaded. To improve site readability you should also have a menu that will allow your users to move from one item to another.
Mobile-friendly version available
You can never deny that mobile devices allow you to access the web from anywhere and therefore your site should also have this feature. And just like online customers, mobile customers will also look for another site to visit if they find your website difficult to read, hard to navigate and if the page takes too long to load. What you can do is to use your smartphone or android phone and try to view your site from the device; move from one page to another and try to access common site functions. You should definitely invest in a customer-friendly mobile design to help your business become more accessible to customers.
Evergreen content
Finally, when you create a site or a blog site, use content that will be usable for years to come. Content that is just based on hype or a trend will just be needed temporarily while banking on content that customers are keen on looking for will certainly make your site worthwhile. You need to update outdated content, post updates like news items, press releases or related items or issues to your site. Remember that visitors are looking for updated information as well as information that they will need to solve their problems on a long term basis.

Top 10 Marketing Failues

Is marketing a small company online worth it?

Do you wish to start a small business but don’t know anything about marketing? If you are looking for tips on how to market a small firm then you should consider marketing your business or company online. Online strategies may be the techniques you are looking for, here are some of them:

Online site for your small firm

Do you know that businesses with their own sites are more likely to reach their target market? With an online site, you can place information about your firm and your business, contact information, your goals, services and information about you as the owner. When customers see that you have your own site, it reflects so much about your integrity and your sincerity to your clients and potential customers. You will also be able to update your customers about your latest products, services and any changes in your policies.

Social networking to the rescue

You can also use social networking sites like Facebook, Twitter, LinkedIn and YouTube to spread your marketing campaigns. Even large businesses use these sites to improve their revenue and their online visibility and you can do it as well. Get to know your target market, their likes and their dislikes, so you can develop better products and services to improve your business.

LinkedIn on the other hand is a social media site where online professionals meet. You can set up an account in LinkedIn so you can meet other online experts like you and exchange ideas. You can also meet people to hire or to look for potential clients instead.

Online reviews for businesses

Ask your clients and customers to review your small business firm. Most consumers actually look for business reviews and product reviews before they buy or order. Having positive reviews could boost your ranks online and establish your name as a reliable business. Reviews will also help increase your visibility online. You may ask your customers to rate and review your business firm at the Better Business Bureau site at A business with a BBB seal online gets high remarks from customers anywhere.

Know in and out, what is Guerrilla Marketing?

gurellaThere are different types of marketing and advertising strategies available in the market today. Some of them make use of conventional means that are low cost. The means that are used in this type of advertising are flash mobs, sticker bombing graffiti etc. One such advertising technique is Guerrilla marketing. This strategy is commonly utilized often in large network or localized fashion of individual cells. These are used to promote or convey an idea or a product. The guerilla marketing term was traced from guerrilla welfare that makes use of typical tactics so that the goal can be achieved. It is very well known that today’s market has become unforgiving as well as competitive. We have done case studies of it in the past. Therefore, it is very important to gather knowledge and make us of this type of advertising strategies. Know about what is Guerrilla marketing?

About Guerrilla Marketing

•    This technique of building advertising strategies is commonly geared for a small entrepreneur and business.

•    This is based on the psychology of human being rather than guesswork, judgment, and experience.

•    The basic statistics to measure the business should be profits instead of sales. The marketer of the business must concentrate on the number of new relationships made on monthly basis.

•    The marketer’s concentration should be on limited products and services. This will help the marketer to create an excellence standard in the market.

•    The acute focus should be on the existing customers and get referrals from them.

Getting into More Details on Guerrilla Marketing

Whenever the Guerrilla marketers carry out campaigns they make use of combined marketing methods as Carol Tice shows. The concentration should be to cooperate with all other businesses instead of thinking about the competition. The marketers make use of current technologies like a tool so that the business can be built. The messages are made focusing on small or individual groups. The marketers make use of effective frequency in place of creation of new messages.