Case Study: Guerilla Marketing Custom Koozies Technique

Custom koozies
Our custom koozies

In this world full of media, there is no dearth of promotion techniques. But all of us know that there is no limit to perfection. There is nothing so special about promotion unless it catches people’s attention. As I said my other article Reaching Potential Customers Easily you must find an easy way to reach your target audience. So an advertiser to increase awareness about a particular product should try something mind blowing. Custom Printed Koozies are the latest and coolest at the same time. Ever thought of a can cooler promoting a product, an institution or a cause? If not just get a glimpse of the products and experience the fun of marketing with custom koozies. Traditional items like pens and caps have given way new utility items such as can coolers given the fact they are a lot more cheap yet useful when it comes to serving the purposes.
What are Special about them
•    Basically a can cooler koozies are meant to be used throughout the year such that promotion can be carried on throughout the year.
•    They are available in an array of attractive colors that are sure to draw people’s attention.
•    They are best for drinks especially beer which are to be drank ice cold. So marketing with can coolers is unavoidable, comforters as well as helpful in display of marketing message.
•    Most of the websites offering with koozies provide the scope of customizing them according to the need of the customers.
•    Apart from a variety of colors they are also available in a no of shapes ranging from narrow to wide so as to accommodate not only cans but also bottles.
•    They can be used everywhere be it a show, a wedding or school.
When searching for the best and cheap koozies look nowhere beyond Custom Koozy(  We have used them for years and they always impress us.

A Unique way of Keeping Beverage Chilled

Every one of us loves enjoying parties and your party can be never completed without chilled beverages, thus only custom koozies can fulfill your needs. This beverage can holder is made of special kind of fabric known as the foam fabric that will make your beverage cold always and I just love the chilled beverage that it provides. You can use this in different ways and they are quite popular these days. I was amazed with the wide range of colors that  I chose different color can coolers for different beverages. They are easy to purchase as they are available online and you can personalize them as well. Since this website was offering some great deals on these can coolers I bought my favorite one from them. These were great for creating the style statement and most of my guests in the party appreciated the new and stylish way of keeping the beverages chilled.

Things to do before buying the Koozies

It is my personal suggestion that you must follow certain important things when you are buying the custom koozies if you want to get one that is of good quality like I got.

•    Always check out different types of can coolers before choosing one.
•    You should check the quality which is important.
•    You should always look for the warranty or guarantee of the product.

Blogging over?

Is the day of the professional blogger finally coming to pass? Scoble made his living blogging and Om Malik is beginning to, and Frank Barnako has just listed five others he feels should follow suit. (Frank is blogging full-time now as well.)

So, is the day of the pro blogger finally coming into being? Other than for blog celebs and notable personalities who have carved a niche for themselves, along with a few forward-thinking media or tech companies, I doubt it.

You recall…some of you at least…I started something called the Professional Bloggers Association a year or so ago. It was an idea that I thought had legs at the time, but as it has turned out, most people who blog for a company don’t do it full-time and there seems to be not much call for outsourced professional bloggers either. It’s true quite a number of people blog for various and sundry blog networks like B5 and WIN, but most of those don’t earn enough to make a living doing it.

Other than Simply Hired and Indeed, which seem to return many of the same results, job boards don’t list many openings for bloggers. Consider the fact, too, that’s Blogger Jobs blog couldn’t find enough content to make the site viable and essentially shut it down at the end of last year.

Christine Halverson at Stonyfield Farms and Peter Rojas at Engadget may be in a class by themselves. But you are welcome to prove me wrong if you’d like.

Make money with amazon

You may have an affiliate ID you use to sell Amazon products on your blog. A site called BloggerKit makes that very easy to do, tying content-related products to blog posts. All you have to do is copy some javascript to your blog template, and write a special keyword string into your post.

Within a given post add this line: bk_keywords:product name. Be sure and end the line with a period.

Here’s a live example: bk_keywords:Canon Powershot SD450. (I’ve added the javascript below, so you can see products being advertised.) You can also hide the keywords by using comment tags and span tags.

Though I don’t sell stuff via this blog or carry advertising, BloggerKit provides a cool tool for those who would like to. In fact, if you have a very niche-specific blog – digital cameras for example – this would be extremely useful. Give it a try.

Tips on marketing your site

* Search Engine Marketing – Blogs give you an increased presence on major search engines like Google and Yahoo
* Direct Communications – Blogs provide a way for you to speak directly and honestly with your customer
* Brand Building – Blogs serve as another channel to put your brand in front of the customer
* Competitive Differentiation – Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition
* Relational Marketing – Blogs allow you to build personal, long-lasting relationships with your customer that foster trust
* Exploit the Niches – Blogs help you fill your particular industry niche
* Media & Public Relations – Blogs are excellent PR tools. The media calls you, not your competition
* Reputation Management – Blogs enable you to manage your online reputation
* Position You as Expert – Blogs enable you to articulate your viewpoints, knowledge, and expertise on matters pertaining to your industry.
* Intranet & Project Managment – Blogs make great, easy-to-use applications for internal communications within an organization. This may be one of the least well-known and underutilized areas of blogs.



What is a koozie? Koozie is basically used for holding chilled beverages. They keep the chilled beverages from getting warm plus koozies also prevent the condensation from the chilled bottles to get on your hands and other surfaces. Koozies are very handy in parties and other social gatherings. They are available in many different great styles, colors and designs. You can also get koozies in various sizes in order to hold different kinds of beverages. So you have the liberty to select the koozies according to your likes and requirements.

Koozies are very useful in many ways. They, as we discussed earlier are handy during parties and now-a-days koozies are also used as wedding favors. They make great and memorable wedding favors. They can be personalized according to the interests and wedding theme. Koozies are printed with the names of the bride and the groom along with the wedding date. Plus an image like wedding rings, two doves or glasses of champagne is also added to make the koozies more attractive.

Koozies can also be customized according to various kinds of parties like for example for a children’s party they can be designed and decorated in a theme that will interest the kids. Fun images and pictures can be printed or glued to the koozies to make them more attractive for the children. Koozies can prove to be a great keepsake for anyone and everyone. You can use them as gifts for occasions like birthdays or you can gift koozies to new parents or grand parents.

Koozies also make a great promotional product for brands and companies. They are economical and durable. The company can target a large bunch of people at the same time by the help of koozies. The company can customize the koozies with their brand name and logo plus a promotional slogan. They can easily distribute their personalized koozies on any public event like parties or a sport event.

Koozies being a durable product can be used by the people over and over again. All these great features make koozies very popular among companies as promotional products. The company can buy these koozies in a bulk as the larger the quantity the lesser will be the total cost. Plus the companies have the liberty to customize the koozies exactly the way they want. If they are distributing the koozies on the occasion of an outdoor game then the companies must also print the details of the game on the koozies. This will help the koozies to promote the company as well as act as a memento. People will tend to keep it safe for a long time.

Koozies can be distributed not only on the occasion of an outdoor game but on events like picnics and local parades also. Company that is associated with kid’s products can easily promote their products by distributing their personalized koozies in schools.

We have also found has great prices on koozies, customized koozies that are cheap!

So you can understand that koozies serve many useful purposes. They can easily be obtained from the market and also from various online stores. The freedom to customize the koozies can work wonders for many people.