Know in and out, what is Guerrilla Marketing?

gurellaThere are different types of marketing and advertising strategies available in the market today. Some of them make use of conventional means that are low cost. The means that are used in this type of advertising are flash mobs, sticker bombing graffiti etc. One such advertising technique is Guerrilla marketing. This strategy is commonly utilized often in large network or localized fashion of individual cells. These are used to promote or convey an idea or a product. The guerilla marketing term was traced from guerrilla welfare that makes use of typical tactics so that the goal can be achieved. It is very well known that today’s market has become unforgiving as well as competitive. We have done case studies of it in the past. Therefore, it is very important to gather knowledge and make us of this type of advertising strategies. Know about what is Guerrilla marketing?

About Guerrilla Marketing

•    This technique of building advertising strategies is commonly geared for a small entrepreneur and business.

•    This is based on the psychology of human being rather than guesswork, judgment, and experience.

•    The basic statistics to measure the business should be profits instead of sales. The marketer of the business must concentrate on the number of new relationships made on monthly basis.

•    The marketer’s concentration should be on limited products and services. This will help the marketer to create an excellence standard in the market.

•    The acute focus should be on the existing customers and get referrals from them.

Getting into More Details on Guerrilla Marketing

Whenever the Guerrilla marketers carry out campaigns they make use of combined marketing methods as Carol Tice shows. The concentration should be to cooperate with all other businesses instead of thinking about the competition. The marketers make use of current technologies like a tool so that the business can be built. The messages are made focusing on small or individual groups. The marketers make use of effective frequency in place of creation of new messages.

Reaching Potential Customers Easily

Every product has its own utility. Some are for our daily purpose use and some for long term use. While buying a product, we assess whether it is a quality product so that the value for money is rightly justified. Most of the products that we purchase from a market are being seen by us through advertisements in television and banners. But the main concern of this is that how much they are effective to us. Promotional products are nowadays a good technique of advertisement where product is promoted in practical using samples or by promotion through some articles. Nowadays most of the products offer free purchase on buying another product. In such a way, the article gets promoted. Free samples for demo usage also allow people to know the new coming brands so that they can come in attraction to the products.

Advertisement benefits
A product manufactured is of no value unless it is advertised properly. Advertising products with promotional products makes the complete life cycle of the product. The advertisement of brands has certain benefits both to customers and the company.
• It attracts the customers with the new products in market
• If the promotion is content enough, products are easy to give rise to the market growth of the company.
• Using advertisement of brands gives a clear view of the industry’s well being with its customer and the offers that they give to the clients.
• Using offers and exciting prizes on the purchase of the product keeps the customer busy in updating the product, hence making a picture of utility and hence profit to the company.
• Promotional marketing of brands completes the ultimate aim of the manufacturing of the product. So it is quiet important to market the product so that it can reach the customer.

Case Study: Guerilla Marketing Custom Koozies Technique

Custom koozies
Our custom koozies

In this world full of media, there is no dearth of promotion techniques. But all of us know that there is no limit to perfection. There is nothing so special about promotion unless it catches people’s attention. As I said my other article Reaching Potential Customers Easily you must find an easy way to reach your target audience. So an advertiser to increase awareness about a particular product should try something mind blowing. Custom Printed Koozies are the latest and coolest at the same time. Ever thought of a can cooler promoting a product, an institution or a cause? If not just get a glimpse of the products and experience the fun of marketing with custom koozies. Traditional items like pens and caps have given way new utility items such as can coolers given the fact they are a lot more cheap yet useful when it comes to serving the purposes.
What are Special about them
•    Basically a can cooler koozies are meant to be used throughout the year such that promotion can be carried on throughout the year.
•    They are available in an array of attractive colors that are sure to draw people’s attention.
•    They are best for drinks especially beer which are to be drank ice cold. So marketing with can coolers is unavoidable, comforters as well as helpful in display of marketing message.
•    Most of the websites offering with koozies provide the scope of customizing them according to the need of the customers.
•    Apart from a variety of colors they are also available in a no of shapes ranging from narrow to wide so as to accommodate not only cans but also bottles.
•    They can be used everywhere be it a show, a wedding or school.
When searching for the best and cheap koozies look nowhere beyond Custom Koozy(  We have used them for years and they always impress us.

A Unique way of Keeping Beverage Chilled

Every one of us loves enjoying parties and your party can be never completed without chilled beverages, thus only custom koozies can fulfill your needs. This beverage can holder is made of special kind of fabric known as the foam fabric that will make your beverage cold always and I just love the chilled beverage that it provides. You can use this in different ways and they are quite popular these days. I was amazed with the wide range of colors that  I chose different color can coolers for different beverages. They are easy to purchase as they are available online and you can personalize them as well. Since this website was offering some great deals on these can coolers I bought my favorite one from them. These were great for creating the style statement and most of my guests in the party appreciated the new and stylish way of keeping the beverages chilled.

Things to do before buying the Koozies

It is my personal suggestion that you must follow certain important things when you are buying the custom koozies if you want to get one that is of good quality like I got.

•    Always check out different types of can coolers before choosing one.
•    You should check the quality which is important.
•    You should always look for the warranty or guarantee of the product.

Blogging over?

Is the day of the professional blogger finally coming to pass? Scoble made his living blogging and Om Malik is beginning to, and Frank Barnako has just listed five others he feels should follow suit. (Frank is blogging full-time now as well.)

So, is the day of the pro blogger finally coming into being? Other than for blog celebs and notable personalities who have carved a niche for themselves, along with a few forward-thinking media or tech companies, I doubt it.

You recall…some of you at least…I started something called the Professional Bloggers Association a year or so ago. It was an idea that I thought had legs at the time, but as it has turned out, most people who blog for a company don’t do it full-time and there seems to be not much call for outsourced professional bloggers either. It’s true quite a number of people blog for various and sundry blog networks like B5 and WIN, but most of those don’t earn enough to make a living doing it.

Other than Simply Hired and Indeed, which seem to return many of the same results, job boards don’t list many openings for bloggers. Consider the fact, too, that’s Blogger Jobs blog couldn’t find enough content to make the site viable and essentially shut it down at the end of last year.

Christine Halverson at Stonyfield Farms and Peter Rojas at Engadget may be in a class by themselves. But you are welcome to prove me wrong if you’d like.